Digital Marketing Executive

Job Description

We are seeking a results-driven and proactive Digital Marketing Executive to plan, execute, and optimise digital marketing campaigns across multiple platforms. The successful candidate will be responsible for generating website traffic and leads, managing advertising budgets, developing campaign content, and reporting campaign performance to the marketing team and management.

Here are the key responsibilities and tasks typically associated with this role:

• Identify and propose new opportunities to increase organic traffic in line with the company’s direction and social media advertising strategy.
• Monitor key marketing metrics and KPIs, and recommend continuous improvements to optimise campaign performance.
• Plan, set up, and manage conversion-focused advertising campaigns on Facebook, Instagram, and TikTok.
• Generate qualified leads for the sales team through website-based digital campaigns.
• Write compelling advertising copy for social media platforms, landing pages, and websites.
• Monitor advertising performance and manage a weekly advertising budget ranging from RM5,000 to RM10,000.
• Build and update campaign landing pages using WordPress.
• Compile, update, and present advertising data and performance reports to the marketing team and manager.
• Support company events or training programmes held on Saturdays when required.
• Create marketing posters and manage Google Ads campaigns as an added advantage.
• Perform other digital marketing-related duties as assigned.